3 Ways to Enhance Your Trade Show Audio Visual

It's All About The Attendee Experience

Bye-bye basic booth setups and bland backdrops. We’re noticing a trend that trade shows are transitioning into full-blown immersive brand experiences. The secret sauce? Cutting-edge AV technology that doesn’t just catch eyes but stops attendees in their tracks. If you’re ready to plan a trade show or exhibit floor and want to level up your trade show game, we’ve got three surefire ways to help: create buzz-worthy activations, go big with stunning LED displays, and make life easier for vendors with custom solutions. Let’s dive in and show you how to steal the spotlight!

1. Enhance Exhibit Hall with Digital Activations

Who doesn’t love breaks? Activations are a great way to keep attendees fresh and excited for more networking and learning. Stopping by a puppy park or checking your email in a social lounge right on the exhibit floor are great ways to keep your attendees not only entertained, but on the show floor and in the action.

Why it works: Activations draw attendees in, creating Instagram-worthy moments and opportunities to engage on a personal level.

AV’s role: Lighting, soundscapes, and interactive video walls transform standard spaces into immersive environments that engage attendees. Imagine a social lounge featuring dynamic LED displays, paired with scrolling social media posts where guests can explore content, share their experiences, or interact directly with your brand, turning a simple hangout area into a vibrant content-sharing hub.

Tip for planners: Ditch the banners and think outside the booth! Trade shows don’t have to feel like a corporate chore. Swap out the stale and predictable for bold, interactive experiences that spark curiosity and joy. Whether it’s a VR activation, a selfie station with animated backdrops, or a mini pop-up concert, the goal is to create moments that people want to talk about and share.

2. Go Big with LED Video Walls and Signage

Sometimes, size matters. LED signage draws attention in a good way. And LED signage is a breath of fresh air when it comes to spicing things up at trade shows. The great news is that now that AV technology has gotten better and LED panels are more common, the price is way better than it used to be a decade ago.

Why it works: Larger visuals are impossible to ignore and can be used to tell a brand story in an intriguing way. They’re also great for directing foot traffic to your booth.

AV’s role: You dream it, your AV provider makes it happen. The key is to lean on your AV partner for more out of the box ideas when it comes to creating large LED elements.

Tip for planners: Once you've got the idea for adding LED elements, keep going! Try making your LED flex with different shapes or use meshLED for a transparent effect (see bottom left photo). Sauce it up with creative content from your AV provider to fill the LED with beautiful motion graphics or interactive elements.

3. Offer Exhibitors Easy AV Solutions

This one is for the vendors, which will impress the attendees, and make your event better in the long run. We all know that a seamless experience for your vendors will encourage them to go beyond simple booths, which is why Clarity created an easy online form for your vendors to custom their booths the way they want to.

Why it works: Online AV order forms make it convenient for vendors to order and receive the equipment they need, alowing them to have a better experience at your event.

AV’s role: *Shameless plug* Here at Clarity, we create a customizable order form for your exhibitors. Clarity's team responds to each order. Purchase orders are created and payment is collected. Your sponsors will have direct contact with our team to handle all their needs. Clarity assigns an Account Support Manager to your activation area during setup and show. We will facilitate onsite orders, answer questions, and assist as needed. This Tech Service includes equipment delivery, installation, assistance, and labor. Isn’t that kinda cool!?

Tip for planners: When it comes to planning a trade show or adding an exhibit area to your event, don’t do it alone. Be specific when choosing your AV provider. Lean on your provider to help you ideate and create meaningful experiences for your attendees. They put on events everyday, they should be able to give you ideas to make your event stand out.

Trade Shows Enhanced

AV isn’t just an extra touch, it’s the heartbeat of an unforgettable trade show experience. Whether you’re drawing attendees in with dynamic activations, creating a specific visual presence with massive LED displays, or simplifying the process for vendors with easy custom solutions, AV elevates every aspect of your event. It’s the key to standing out, engaging your audience, and leaving a lasting impression. So, if it’s puppy parks, LEDs, or custom forms, Clarity Experiences will help make your trade shows unforgettable with impactful AV and a handful of creative ways to make your exhibits stand out from the rest (puppies not included, sorry)!

If the concepts discussed here have intrigued you and you're interested in working with us, click below to contact us for a free quote!